What Is Backend as a Service BaaS?

This allows the customer to use the BaaS provider’s services without having to leave their current application. Banking-as-a-Service, or BaaS, is a new model for customers of the bank to own the digital banking services to their end clients. In my initial market conversations, most of the use cases leaned towards a straight-forward “embedding” of banking services into a non-banking ecosystem.

Developers can experiment with Treasury Prime’s API in our Sandbox, and our sales team is always available for your questions. Treasury Prime works closely https://globalcloudteam.com/ with 10 bank partners and has a growing bank network. Portfolio+ offers innovative, mission-critical solutions to banks and financial institutions.

Keep reading to know more about the differences between the BaaS model and custom building a backend. A backend as a service will provide you with features that can be deployed across all types of applications. Here are the most common features of a backend as a service. Most standard BaaS platforms offer testing tools for debugging your future app.

Moreover, you can expect your data to be stored in top-tier data centers, that help protect it from cyber-attacks and malicious hackers. Data loss, and the worry that surrounds it, can be easily avoided by pairing SaaS applications with a complete BaaS backup and recovery solution. Instead of performing backup with a centralized, on-premises IT department, BaaS connects systems to a private, public, or hybrid cloud managed by the outside provider. Open Banking is based on the implementation of both technological and regulatory components. Market participants can trust each other thanks to end-to-end identification, authorization of operations, and security standards. According to Business Insider Intelligence, Open Banking solutions will allow UK small and medium-sized businesses to earn up to $2 billion by 2024.

The BaaS model also offers significant savings in development resources and time. With the ready-to-use backend platform, there’s no need to hire a team of back-end developers who spend long hours on code writing. But if scalability matters more than reducing costs, custom backend development would serve better. BaaS will also spare businesses from having to obtain a banking license and open access to new customers.

Benefits for Banks

Still, over time, my team and I realized that the concepts were a bit broader, and we took the liberty of classifying them into 3 models, which may even potentially expand further in the future. Banking-as-a-Service is a new concept already gaining momentum, especially in the corporate banking space. It is also creating quite a stir among small and medium enterprises and leading financial institutions. Banks have realized that with the advent of digital technologies, the customer base has grown exponentially due to convenience, increased customer satisfaction, and better customer experience. BaaS’s partner with fintech companies to extend banking services to a unique financial service provided to consumers, typically through the use of APIs . Bank provides the banking services and/or compliance services required by a FDIC approved financial institution.

What is BaaS

Data is saved almost instantly and made available for users to securely access from virtually anywhere via an Internet connection. It’s stored in a secure location provided by a third-party public or private cloud provider. As a modular A2P messaging management and service delivery approach for mobile operators, BaaS is usually delivered by a specialized technology partner.

What is BaaS and How does it add value to banks and their corporate customers? Chapter – 2

We provide companies with senior tech talent and product development expertise to build world-class software. Are the APIs and solutions on offer authored by the company or owned by third parties? This question will become important as the partnership matures. Now it’s time to cover the core banking features BaaS can incorporate. Convenience, speed, and a wide selection of payment options are only some of the perks that BaaS platforms can add to the consumer experience.

  • On the other hand, a BaaS will deliver ready to use building blocks and code generation tools.
  • These and many other fintech giants managed to succeed, when adopting a BaaS model.
  • This question will become important as the partnership matures.
  • All this led to the development of a new model, known as BaaS , which involves the cooperation of tech companies with financial institutions.
  • The global digital banking platform market is expected to reach $8.67 billion by 2027.
  • The free level is designed for development purposes, and production applications usually run a paid plan.

The best way to think about BaaS is to visualize the final banking services solution as a three-layered technology stack. You have non-bank brands on top of fintechs on top of financial institutions—and a whole lot of API-driven technology seamlessly and securely linking everything together. The BaaS model is beneficial to everyone – non-banking organizations, banks, and consumers. Banks will share their large client bases, resources, capital, rich risk management experience and knowledge of the law with fintech.

Other BaaS Platforms

This licensed digital bank from Germany provides a BaaS platform that encompasses an array of modular banking APIs. Among other offers on its website, the company advertises a comprehensive solution for creating a fully-fledged neobank. It has over 60 corporate clients worldwide and has raised more than €160 million in funding. The platform’s core features lean towards personalized messages for mobile applications and focus on marketing teams. The service is available since 2015, and it’s easy to integrate with iOS apps.

Therefore, Chapter 5 provides subdivision data of different application fields and market forecasts. Julius Mansa is a CFO consultant, finance and accounting professor, investor, and U.S. Department of State Fulbright research awardee in the field of financial technology. He educates business students on topics in accounting and corporate finance. For example, if your aim is to offer savings accounts, you want to make sure your partners will facilitate this. In addition to getting ahead in open banking, legacy institutions that launch their own BaaS platforms are also opening up new revenue streams.

What is BaaS

On the other hand, while the bank has the necessary experience and assets to enable banking services, they lack direct access to the end customers of the non-banking firm. Blockchain-as-a-service is the third-party creation and management of cloud-based networks for companies in the business of building blockchain applications. These third-party services are a relatively new development in the growing field of blockchain technology. The application of blockchain technology has moved well beyond its best-known use in cryptocurrency transactions and has broadened to address secure transactions of all kinds. BaaS allows non-bank organizations to integrate all the financial components into its business processes.

Banking as a Service: What Is It?

Though BaaS vendors charge for their services, the costs are much lower than hiring a back-end development team for writing the code from scratch. BaaS successfully moves the point of app integration to the cloud. This is a drastic departure from traditional mobile application development, which requires a developer to incorporate each back-end API individually. Developers can connect front- and back-end mobile app elements more seamlessly and with fewer resource requirements. For apps that focus on social collaboration or need analytics, this functionality allows you to link users to their social media profiles. Upon authenticating with these services, you can incorporate additional native integration like social activity lists.

What is BaaS

The BaaS market value reached $356.26 billion in 2020 and is expected to grow to $2,299.26 billion by 2028. Even though APIs sometimes exist as standalone solutions, they’re mostly aggregated by BaaS providers and platforms. Core banking services cover the fundamentals of the business like loans, deposits, and cross-border payments. It’s no surprise that Banking as a Service APIs are the heart and soul of the model. After all, the system is only as good as the solutions it offers for day-to-day operations.

BaaS features

Never in history have buyers been equipped with more tools for making every transaction effortless and pleasant. The virtual approval of loans, for instance, is especially relevant today because visiting physical bank offices is not recommended. But no matter what BaaS solution a company implements, it’s critical to ensure security at every level.

BaaS vendors offer solutions with pre-built features that fit the needs of most apps having a standardized architecture. If you aren’t going to scale the app or at least scale it rapidly, then BaaS is a good choice. Back-end development is one of the most time- and cost-consuming parts that require significant investments.


Common BaaS features include social integration, native notifications, search functionality, mobile app management and visual development. But BaaS can also work on things that aren’t designed for a mobile environment. 360 Research Reports is the credible source for gaining the market reports that will provide you with the lead your business needs. Our aim is to provide the best solution that matches the exact customer requirements. This drives us to provide you with custom or syndicated research reports. With that said, the BaaS Provider is at times, unable to bring in all the technology components and needs some external support from a Fintech who can plug in those gaps in technology components.

As financial services become more fine-tuned to reflect the needs of consumers, BaaS providers will attract new customers. Better client profiling and added revenue streams will provide a well-deserved bonus for merchants. All merchants blockchain-as-a-service (BaaS) definition need to do is establish relationships with several relevant providers and manage them efficiently. The benefits for the banking sector from teaming up with providers and brands and reaching a much broader audience are even more obvious.

As previously mentioned, the licensed bank grants access to its infrastructure to a service provider. APIs, or application programming interfaces, are usually used for integration. For example, to provide payment services, the British startup Bankable cooperated with the German Solarisbank and gained access to the banking infrastructure through the API. The landscape of digital financial services is changing rapidly, and Banking as a Service is paving the way for a new reality. Banks, fintechs, service providers, and brands can achieve synergy by building functional and efficient integrated solutions.

The data is stored in multiple layers and at independent locations. The more layer you have, the easier it will be to restore because each of the multiple copies will be available to compensate for the loss of your data as quickly as possible. When your data is stored in a BaaS server, it is safe and beyond the reach of hackers and cyber-criminals. The data is also encrypted, ensuring an extra layer of protection. Proprietary data and over 3,000 third-party sources about the most important topics. BaaS helps ensure your data is automatically backed up whenever a change is made, so you don’t have to worry about scheduling backups or managing a hard drive.

How the banking-as-a-service industry works and BaaS market outlook for 2022

When you create some software, you should be aware that it will require enhancements in a matter of years due to constant market changes and customer feedback. The cloud-based nature of BaaS solutions allows scaling up and down, but the features are standard enough and might not be enough to satisfy your customer demands. So, custom backend development is a more flexible option when it comes to adding new unique features that meet your specific business needs. Bundling embedding banking tools into your platform is an accelerating trend. Big companies like Walmart, IKEA, and Mercedes are using software to offer customers banking services on their platform. These capabilities not just limited to the big players; they are easily accessible to small to mid-size companies as well.

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